When marketing mavens at The Motor Company attempt to mine the zeitgeist in modern chopperdom, bad things are bound to happen. Case in point:
The ad wizards at Carmichael Lynch spent weeks making this viral video to attract skateboarders to the bar and shield. Personally, I think they're trying too hard. Honda, on the other hand, seems to have gotten it right:
Honda's message seems crystal clear—motorcycles are like women. The harder you ride 'em, the better they feel.