Michael Lichter / Naked Truth / Sturgis 2015

This being the 75th anniversary of the Sturgis motorcycle rally, all the stops were pulled in the way of fun and festivals. Michael Lichters’ ‘Naked Truth’ bike builder expo was no exception and was hosted by the world famous Buffalo Chip in its Russ Brown events center. The duration of the representation ran from August 1st to the 7th, 2015 in the behemoth of a campground just outside of Sturgis city proper.

The bikes were all displayed in the buff, sans paint, hence the name of the exhibition. Over 30 artists built two-wheeled freedom machines specifically for the show, all of them unique and full of intricate details and craftmanship laid out in plain sight for the spectator to observe. Notable bikes from the likes of Jeff Wright, Dalton Walker, Johnny Branch and Bill Dodge and a host of others rested on custom built pedestals constructed in events center open to the public from 10am to 10pm.

Though the bikes themselves were extraordinary, Lichter himself stole his own show by decorating the perimeter of the soiree with over a 100 of his timeless, iconic photos from the last 35+ years of his career. Though the subjects displayed in his pictures vary, theres always a common thread in each Lichter photo: an unbridled love of motorcycles and the lifestyle a love like that dictates.  

We're always proud to be included in supporting events thrown by such a talented, yet humble guy. Thanks, Michael! If you’re interested in viewing more of his work or this show, please visit: https://www.facebook.com/lichterphoto